{"id":417,"date":"2011-06-13T07:51:12","date_gmt":"2011-06-13T07:51:12","guid":{"rendered":"http:\/\/blog\/?p=138"},"modified":"2012-02-25T01:22:27","modified_gmt":"2012-02-25T06:22:27","slug":"facebook-engaging-your-fans-engager-vos-fans","status":"publish","type":"post","link":"https:\/\/become.crexed.org\/fr\/facebook-engaging-your-fans-engager-vos-fans\/","title":{"rendered":"Facebook: Engaging Your Fans \/ Engager vos fans"},"content":{"rendered":"<p>Some stimulating facts on audience engagement* on Facebook, courtesy of <a href=\"http:\/\/forms.buddymedia.com\/whitepaper-form_review-strategies-for-effective-facebook-wall-posts.html\" target=\"_blank\">Buddy Media<\/a>.<\/p>\n<p><strong>Short &amp; Sweet is Best<\/strong><\/p>\n<ul>\n<li> Posts that have 80 characters or less have 27% higher engagement rates.<\/li>\n<li><strong>But\u2026<\/strong> URLs that are shortened (with Bit.ly for example) don\u2019t get clicked as much. Posts that show the full URL show engagement rates 3X higher.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-145\" title=\"buddy_media1\" src=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media1.png\" alt=\"\" width=\"326\" height=\"370\" \/><\/a><\/p>\n<p><strong>Post When Your Fans Are Most Active<\/strong><\/p>\n<p>Posting only during business hours means brands miss out on critical times when users are checking Facebook. Brands that post outside of business hours have a 20% higher engagement rate!<\/p>\n<ul>\n<li>Schedule posts to appear late at night or early in the morning.<\/li>\n<li>User engagement peaks on Thursdays and Fridays \u2013 18% higher than on other days of the week.<\/li>\n<li>However the highest engagement days vary by industry \u2013 <a href=\"http:\/\/forms.buddymedia.com\/whitepaper-form_review-strategies-for-effective-facebook-wall-posts.html\" target=\"_blank\">check out the stats<\/a> for your industry.<\/li>\n<\/ul>\n<p><strong> What to Say and When to Say it<\/strong><\/p>\n<ul>\n<li> When promoting a contest or other promotional offer, use the words \u201cevents\u201d and \u201cwinning\u201d and avoid more direct or aggressive language such as \u201ccontest,\u201d \u201cpromotion,\u201d \u201csweepstake\u201d or \u201ccoupon.\u201d<\/li>\n<li> Ask questions to engage your audience. And ask them at the end of the post. Questions asked at the end of the post drive engagement rates 15% higher\u00a0 compared to posts that place the question at the beginning or middle.<\/li>\n<\/ul>\n<p><em> *The term \u201cengagement\u201d refers to the number of comments or \u201clikes\u201d on a post as a percentage of the total number of page fans (likes).<\/em><\/p>\n<p><em><a href=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146\" title=\"buddy_media2\" src=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media2-e1307734741916.png\" alt=\"\" width=\"838\" height=\"327\" \/><\/a><br \/>\n<\/em><\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>Buddy Media a publi\u00e9 <a href=\"http:\/\/forms.buddymedia.com\/whitepaper-form_review-strategies-for-effective-facebook-wall-posts.html\" target=\"_blank\">ces donn\u00e9es stimulantes<\/a> sur l\u2019engagement* des utilisateurs Facebook.<\/p>\n<p><strong>Soyez succinct<\/strong><\/p>\n<ul>\n<li> Les postes contenant 80 caract\u00e8res ou moins sont cliqu\u00e9s 27% plus souvent.<\/li>\n<li> <strong>Mais\u2026 <\/strong>Les liens raccourcis avec des r\u00e9ducteurs d\u2019URL tels que Bit.ly sont moins cliqu\u00e9s. Les postes qui incluent l\u2019adresse compl\u00e8te sont cliqu\u00e9s 3 fois plus souvent.<\/li>\n<\/ul>\n<p><strong>Postez lorsque vos fans sont les plus actifs<\/strong><br \/>\nLes entreprises qui postent seulement pendant les heures ouvrables ratent certains moments o\u00f9 leurs fans sont les plus actifs sur Facebook.<\/p>\n<ul>\n<li>Les marques qui postent \u00e0 l\u2019ext\u00e9rieur des heures ouvrables profitent de taux d\u2019engagement de 20% sup\u00e9rieurs!<\/li>\n<li>Programmez l\u2019heure de parution de vos postes tard en soir\u00e9e ou t\u00f4t le matin.<\/li>\n<li> L\u2019engagement des utilisateurs est \u00e0 son plus haut les jeudi et vendredi &#8211; 18% sup\u00e9rieur aux autres jours.<\/li>\n<li> Par contre, l\u2019engagement des fans varie par industrie. <a href=\"http:\/\/forms.buddymedia.com\/whitepaper-form_review-strategies-for-effective-facebook-wall-posts.html\" target=\"_blank\">Faites r\u00e9f\u00e9rence \u00e0 l\u2019\u00e9tude<\/a> pour obtenir les d\u00e9tails sur la v\u00f4tre.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-147\" title=\"buddy_media3\" src=\"https:\/\/become.crexed.org\/wp-content\/uploads\/2011\/06\/buddy_media3.png\" alt=\"\" width=\"593\" height=\"322\" \/><\/a><\/p>\n<p><strong>Quoi dire et quand le dire<\/strong><\/p>\n<ul>\n<li> Pour les promotions, offres sp\u00e9ciales et concours, utilisez des mots plus \u00ab softs \u00bb tels que \u00ab \u00e9v\u00e9nement \u00bb et \u00ab gagner \u00bb. Les mots plus agressifs tels que \u00ab concours \u00bb, \u00ab promotion \u00bb ou \u00ab coupon \u00bb suscitent moins d\u2019int\u00e9r\u00eat.<\/li>\n<li> Posez des questions pour engager vos utilisateurs. Par contre, posez-les \u00e0 la fin de vos postes. Le taux d\u2019engagement est 15% plus haut lorsque la question est plac\u00e9e \u00e0 la fin du poste compar\u00e9 au milieu.<\/li>\n<\/ul>\n<p><em> *Le terme \u00ab engagement \u00bb r\u00e9f\u00e8re au nombre de commentaires ou de \u00ab  J\u2019aime \u00bb sur vos postes, relativement \u00e0 votre nombre total de fans  (j&rsquo;aime).<\/em><\/p>\n<p><em>Source: <a href=\"http:\/\/forms.buddymedia.com\/whitepaper-form_review-strategies-for-effective-facebook-wall-posts.html\" target=\"_blank\">Buddy Media<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some stimulating facts on audience engagement* on Facebook, courtesy of Buddy Media. Short &amp; Sweet is Best Posts that have 80 characters or less have 27% higher engagement rates. But\u2026 URLs that are shortened (with Bit.ly for example) don\u2019t get &hellip; <a href=\"https:\/\/become.crexed.org\/fr\/facebook-engaging-your-fans-engager-vos-fans\/\">Lire la suite <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[23,24,25,27],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-sociaux","tag-engagement","tag-facebook","tag-gestion-de-reseaux-sociaux","tag-social-media-management"],"_links":{"self":[{"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/posts\/417\/"}],"collection":[{"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/users\/10\/"}],"replies":[{"embeddable":true,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/comments\/?post=417"}],"version-history":[{"count":0,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/posts\/417\/revisions\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/media\/789\/"}],"wp:attachment":[{"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/media\/?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/categories\/?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/become.crexed.org\/fr\/wp-json\/wp\/v2\/tags\/?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}